Obvious Diversion

Chris Kohler has a great entry on why Wii is a smart choice for Nintendo.

In short, the fuss over Wii is an Internet Problem, not a Real Life Problem. In real life, the name’s soundalike will pass almost entirely without notice. The positives of Wii will vastly outweigh the negatives.

I do like something about Wii. I like that it is further evidence — very strong evidence — that Nintendo has stopped paying lip service to the mainstream and started aggressively pursuing them. You can’t run after the mainstream with a ball and chain that reads VIDEO GAMES around your ankle. There needs to be a clean break.

Nintendo is so intent on breaking free from the shackles of traditional notions of “video games” that it is even abandoning its own name.

It’s not the “Nintendo Wii.” It’s the Wii.

He even goes on to echo my previous comment that Wii is designed as a global brand. It’s a good read.