Comments on: The Future of Global Marketing The Nintendo Wii

By: Neil

Neil — Tue, 02 Oct 2007 20:28:32 +0000

The concept behind the name for Nintendo’s new console is simple and pretty clever marketing if you ask me.

A) The name is easy to remember, just Wii!
B) The name Wii is spelled with two i’s for an important reason. The first being obviously that it sounds like “we” which emphasies the concept of “we play together” and the second being that 2 lower case i’s resemble 2 match stick men sitting together emphasising people playing games together.

Getting everybody involved in playing games has been Nintendo’s goal from day one with this console. The Wii is designed to have enough challenging games for hardcore gamers whilst introducing people new to video games with simpler party games and with a control system which is easy to pick up and play almost instinctively.

If you ask me Nintendo appear to have struck gold with the Wii concept thus far!

By: Wii Player

Wii Player — Sat, 08 Sep 2007 10:19:36 +0000

8 months later, when someone says Wii everyone knows you don’t need the bog. Or is that just mii?

By: Erikman

Erikman — Fri, 28 Apr 2006 01:00:29 +0000

What are they going to do in France where the name is pronounced the same as their word for “yes?”

By: Christian

Christian — Thu, 27 Apr 2006 23:13:49 +0000

You may have just figured out what will happen. If the name doesn’t catch on but the system does, everyone will simply call it “Nintendo” as in “I’m going to go play Nintendo.” just like with the NES. Sounds right to me.

By: Aaron O.

Aaron O. — Thu, 27 Apr 2006 22:35:39 +0000

Somehow I knew that you had already blogged about this.

I don’t think wii is going to catch on, but maybe… I think I’ll still call it Revolution, or maybe just “the new nintendo”. But I agree, the system looks awesome.

By: Christian

Christian — Thu, 27 Apr 2006 20:43:50 +0000

“Hey, pause the game. I’ve gotta take a wicked wii.”

By: Tom

Tom — Thu, 27 Apr 2006 20:16:10 +0000

I’ll be calling it “The Piss”.